[Originally published in the Vanuatu Independent newspaper.]
As Internet services become more common in Vanuatu, local businesses have been using it to supplement their normal advertising and communications channels. In their enthusiasm – and, it must be said, naivete – they’ve overlooked a few fundamental rules of good online behaviour.
Businesses and individuals (there’s no need to name and shame; they know who they are and, if you have an email account, so do you) have more and more often taken to sending unsolicited promotional and editorial emails to hundreds of Vanuatu addresses.
Regardless of their good intentions, these companies and individuals are spamming. In other countries, it would be illegal. Here, it’s a nuisance for virtually all involved.