Remembering Steve Jobs

Okay, look: Gallows humour aside (for the moment), Steve Jobs doesn’t deserve our reverence. He deserves our respect, yes, for being one of the only people in the industry to actually think about how people used hardware. He was a great hardware designer in part because of his obsession with detail and his absolute inability to compromise on a principle.

I admire him for that. And I’m more than a little disgusted to hear about Jobs’ ‘visionary’ genius from the likes of Ballmer and Gates – who, not to put too fine a point on it, wouldn’t know a good design if it slapped them in the face with a dead salmon.

Who the fuck are they to judge? And who the fuck are we to listen?

No, the thing we need to admire about Jobs – the thing we need to LEARN about Steve Jobs – is how he thought, how he never stopped trying to make things simpler, how he utterly refused to compromise, how he refused to accept ‘improvement’ as the criterion for success. It was necessary, of course, and relentlessly pursued, but it was the means to another end….

And that was good design. Something the technological world knows far too little about. And with his passing, most of its collective knowledge and ability pass with him.

If you really want to show respect and admiration for Steve Jobs, understand him.

Emulate him. Let them call you arrogant and impolite if they must, but be a perfectionist. Be unforgiving, cruel even, to yourself and others. But be simple and clear, too. If you do that, then one day you might – just might – do one perfect thing.